Promoting Critical Thinking Skills and Transformative Learning Opportunities for Future Hospitality
Managers
Tin Oo Thin
Tin Oo Thin is a former doctoral student in the
Department of Family & Consumer Sciences Education & Studies and the Department of Hotel, Restaurant &
Institution Management at Iowa State University. She is originally from Myanmar and now living in Canada.
Abstract
This article explores the possibility of guiding
student's critical thinking abilities in a hospitality management class to encompass the opportunity for transformative
learning. It is suggested that the case studies provided ethical inquiry based on a critical reflection of the
assumptions, biases, beliefs, and values involved in their decision making. Prospective managers were encouraged to
combine a moral and a financial element in their later business practices.
Today, because of the hyper-competitive job market,
students are concerned about being adequately prepared as career professionals. The U. S. Department of Labor, Bureau
of Labor Statistics (1999) reported that "individuals want to know what specific skills they will need to acquire
to obtain their first job, to qualify for and succeed in their intended career, to gain a promotion, or to continue
functioning effectively in their current job in a changing environment" (p. 37). Students demand that learning
experiences in the classroom enable them to get desired employment and to progress quickly up the career ladder.
To help meet these expectations, near the end of their
academic careers, students in the Iowa State University hospitality management program were given case studies to
analyze and asked to propose appropriate solutions for problems in these situations. Problem solving is considered to
be one of the most important competencies for prospective managers (Baum, 1991; Enz, Renaghan, & Geller, 1993;
Partlow & Gregoire, 1993; Su, Miller, & Shanklin, 1997). Because critical thinking was seen as a skill that
might complement problem-solving skills, research was conducted to determine what, if any, critical thinking skills
these students already used.
Critical thinking abilities enable managers to make
decisions in the long-term best interests of their businesses and stakeholders. But education is incomplete if it only
aims to establish competence in a specialized area of knowledge and does not include a social/moral aspect. Lynch
(2003) has written that good critical thinking is not value neutral; it involves both attitudes and values.
Implementation of a social/moral aspect in the preparation of managers in the classroom combines knowledge about the
subject matter and business ethics. For consumer groups and society at large, research has shown that good ethics is
good business (Joyner & Payne, 2002, p. 1).
This article proposes expansion of case study courses
using problem-solving techniques to include a clearly defined emphasis on critical thinking skills. Secondly, it argues
that more emphasis be put on business ethics as part of the course objectives. Thus the course emphasizes both
financial and moral aspects of business. It provides an opportunity for a transformation in students thinking to
include ethical responsibility.
A Case Study Classroom
Research (Thin, 2001) was conducted on a class to
determine elements of the critical thinking process displayed by students using problem solving to make decisions
related to case studies in hospitality management. Specific critical thinking skills had not been taught in this class.
For this research, critical thinking was defined as reasonable reflection about what we believe and do (Ennis, 1985,
1987, 1991). The class consisted of 13 students (7 females, 6 males) between the ages of 21-24 except for two males who
were over 25. The hospitality-related work experience of the class members ranged from 9 months to 11 years. The course
was for upper-level, pre-professional students preparing to work in the lodging, foodservice, or tourism industry. The
course focused on the discussion and analysis of 16 case studies that related to topics such as employee recruitment,
employee selection, conflict management, leadership styles, performance analysis, employee evaluation, and promotion
within hotel, restaurant, and foodservice organizations.
Data were collected from five sources: a demographic
questionnaire, transcripts of videos of students' interactions in the classroom, individual transcripts of interviews
with students and the instructor, written work of the students (examinations, quizzes, and written assignments), and
field notes of two class observers (the researcher and a research assistant). The content analysis process involved the
constant comparison of the data on three aspects of critical thinking: information/ knowledge (formal subject-matter
knowledge and background knowledge or other relevant information), critical spirit (dispositions, attitudes, habits of
mind, and character traits), and reason assessment (abilities and skills to assess reasons, claims, and arguments)
(Siegel, 1988).
Information/knowledge. Students used various
sources of evidence such as case study information, subject matter knowledge, work experience, and personal experience
in reaching conclusions related to the problems presented in the case studies (Thin, 2001). Context of the situation
and the pressure of time in making decisions also were considered in making their decisions. One students
response provided evidence that students relied heavily on what they had learned from previous experiences, especially
work experience, to help them solve problems:
. . . maybe something that happened to me
in my work place or [I was an] eye witness . . . in another work place or [it happened to] one of my friends. (p.
58)
Differences in amount and kinds of work experiences
resulted in differences in intensity of involvement of the students in the discussions. Some students were very proud
of their work experiences and seemed to think their answers had more credence than other answers. Some students also
believed the amount of work experience influenced the credibility of and confidence in the student's input. The
following quotes illustrated this:
Some students talk more because they have
more work experience [in certain areas of the industry] and some dont because they dont have enough work
experience. (p. 56)
We all have our own experiences and a lot
of times the experiences are the same, but the outcomes are different so that influences how we explain our responses
or express our viewpoints. Like the situation I described in the class yesterday, about where I cut off somebody else
from the party because of the alcohol. If somebody else
kept serving them alcohol, the outcome would have been
different. You would have more guests
out of hand and would have more unhappy guests, and of course you could
have endangered those people who had too much to drink [and others]. (pp. 88, 89)
[Guests] needed to check out right away,
and the front desk clerk said he would mail them their bills. Certain people in the class said they would never mail a
bill, that it's rude. Well, I worked in a hotel for 4 1/2 years. . . . It's doing everything for that guest and to make
the stay pleasant, and 99% of the time they were very glad that you were able to mail them their bill. . . . I know one
individual that was very out-spoken [about how to handle the situation] has never worked in a hotel, so thats
part of [the reason she said what she did]. (p. 88)
The case study itself, the context of the situation,
was the major factor considered by students in making their decisions. Where the problem originated, who was involved,
as well as what actually happened were the beginning points of most discussion. Two sets of quotes showed this
point:
I did read the case a couple of times [to]
just kind of look at different things. . . . There wasnt [just] one problem. There were many problems, and you
have to consider all of them. (p. 49)
If the property is older compared to a new one, one may
be computerized and the older one may not be, so theres going to have to be different things that you have to do.
(p. 59)
According to the students, decisions in the hospitality
work environment often have to be made on the spot. The following students answer revealed that subject matter
knowledge learned in class has to be recalled immediately:
I think when you are actually put in . . .
[a] situation, you have to make snap decisions, so you dont have a lot of time to analyze like we are doing [in
the classroom]. But I think everything we learned will come back, and [we] will apply it. (p. 60)
Students felt that the more quickly they dealt with the
problem, the more likely they could avoid the consequences of a more serious problem developing; however, what they
decided needed to be the best decision. One students response illustrated this point:
Once you have identified the conflict, try
to get the upset guest away from it as soon as possible. If non-smokers were seated in a smoking section and decide
they cant handle it, move them immediately. If you attend to their problems right away, they will remember how
the situation was handled and forget about the problems by the end of the meal. (p. 59)
But students revealed a willingness to spend more time
thinking about long-term consequences, if they were not under the pressure of time. The following example shows
students knew that most decisions would have consequences for some time:
If there is [a] conflict between employees,
. . . [it] might take me a long time to figure [it] out . . . I cant just make a snap decision, and say this is
gonna be cured. . . . These people [are] gonna be here every day. . . . I will make the best decision and [a] snap
decision if there is a problem in the establishment [needing it], but for something more long-term, I think [I will
take longer]. (p. 60)
And students knew where to get additional information
if needed. When asked in the individual interviews how to keep up with changes, students acknowledged they needed to
read newspapers, newsletters from corporate headquarters, magazines, periodicals, trade journals; listen and watch
news; talk with industry people and legislators; and listen to customers, co-workers, and employees. They also
suggested keeping up with new laws related to health, safety, and changes in social situations; working as interns;
being involved in professional clubs and associations; and attending seminars, information sessions, and continuing
education classes. However, they made little use of relevant print and other sources available to them (for example,
current research in professional journals, interviews with experts, and the Internet) for making decisions in this
class. Credibility of the sources also did not seem to be questioned.
To really learn from past experiences, a manager will
take time for reflection. Being willing to assess individual viewpoints different from ones own would illustrate
the extent of critical spirit. Reflection done with a critical spirit will reap benefits.
Critical spirit. A thinker with a critical
spirit has these characteristicsindependence of mind, open-mindedness, wholeheartedness, intellectual
responsibility, and respect for others [empathy] (Oxman-Michelli, 1992). The critical spirit component of the critical
thinking process was demonstrated in students' empathy and open-mindedness. They listened, showed compassion and
concern, put themselves in the shoes of the characters in the case studies, took turns in the discussions, looked at
both sides of an issue, admitted their limitations and mistakes in front of others, and asked for additional
information and clarification from each other. The following students responses (Thin, 2001) revealed
this:
I think [the supervisor] really needs to
listen and try to understand [newly promoted employee's] ideas. (p. 63)
An attitude that reflects concern and compassion will
help decrease turnover and increase morale. (p. 63)
As a prospective manager, I should keep an open mind.
People like [the managers in the case] who dont care to listen to another viewpoint, or think their way [is] the
right way are the reason . . . a lot of people quit their jobs and . . . customers dont come back. (p. 64)
I think people learn a lot because you hear other
students' opinions on how a problem should be solved. . . . Maybe you didn't think about that, or maybe . . . I thought
about it, but I wasnt sure how to go about doing that, and maybe they have thought about that. (p. 89)
Some case studies contained problems involving ethical
aspects. Students recognized that personal ethics were important but were not always sure how they should deal with
differences in personal ethics, e.g., among managers or between managers and employees. During classroom dialogue,
students rarely questioned assumptions, beliefs, values, or personal ethics different from their own even though they
were a relatively homogeneous group. They seldom resolved any case through arriving at consensus, but seemed to endorse
an individualistic approach to decision making. Ethical decisions would be made differently according to whether they
made the decision on their own, they were pressured by a colleague or a superior, their jobs were on the line, or the
company and other people would be hurt. However, students generally declared they would never do unethical things for
their personal gain.
Reason assessment. Students had little
difficulty identifying the problems in a case study, analyzing information related to the case study, and generating
alternative solutions or decisions of what they would do in that particular situation. Different decisions or points of
view were rarely questioned and discussed further. The discussion usually ended with an individualistic approach. This
student does not give a rationale for the decision made, but says it is a judgment call:
Its like a judgment call. Choose what
you think can achieve the best results. . . . It is all based on your own personal values and beliefs and that is not
gonna be the same for everybody. I value something more than somebody else does. Then I am gonna pick a different role
than somebody else chooses. (p. 66)
In summary, this group of students used the critical
thinking process as illustrated by their use of case study informaton, subject matter knowledge, work experience, and
personal experience. Students practiced some self-reflection. They determined some possible consequences for their
decisions and actions. Students justified (gave reasons for) their decisions, but other students did not challenge
their decisions or their reasons for the decision. Often, they only gave their justifications and defended their
decision if the instructor asked them to do so. Assessing the credibility of justifications (given reasons) was seldom
evident.
Proposed Changes
The management course described above provides a
background for the students as prospective managers to solve job-related problems and to more clearly experience the
process of critical thinking and move on to opportunities for transformative learning (Thin, 2001). The students in the
management course were responsible thinkers who considered the consequences and long-term effects of their decisions.
Students provided solutions for the problems in the case studies and gave reasons for their decisions when asked. They
were willing to put themselves in the shoes of the characters in the case studies. These characteristics all add up to
an excellent background for critical thinking and transformative learning. Because they were in their last two years of
the hospitality management program, these students had the advantage of subject-matter knowledge and work experience to
aid them in their decision making. But because the course emphasized the decision, not the process of how the decision
was made, some students did not make a clear connection between the course and real-life experiences. One student
voiced this concern:
You do it the way you need to do it to get
it right, to get it figured out. . . . Nobody uses the book in industry. They [do] their own thing. . . . You
dont use the cookbook to cook. You close the cookbook. . . . [To make the] potato salad you do your own little
thing the way you like it or . . . you always made it so the customer seems to like it . . . you dont measure
[every ingredient perfectly] in the real world, you just throw it in there. . . . Thats why I think a lot of
employers that hire students out of college look for more experience than they do book [learning]. . . . Books are not
a major part of our industry. Getting the diploma, getting out there, and getting experience . . . thats the key
to being really successful. . . . Books help, school helps a lot, its not just experience . . . but a lot of the
stuff that goes on in clubs, hotels, restaurants, its not like detailed book stuff. . . . Its completely
different. . . . You try to implement that book idea of solving the problem, it aint gonna work. (pp. 87,
88)
The first change in the revised course would feature
the practice of using credible sources such as verifiable facts, experts in the subject matter, and sound documented
research to justify the decision. Accurate and helpful feedback and sharing of appropriate, accurate, and up-to-date
sources are important in this critical thinking process.
Second, students would be encouraged to transfer what
has been learned in solving one problem and applying it to solving other problems. Time will be allotted to critical
reflection on their decision making process. After discussing a number of case studies in class and sharing their
learning experiences in relation to them, the students would periodically be given a new case study to solve in class
individually or in a small group. They would be given a limited amount of time. They would have to present their
reasoning leading to the decision using credible sources. They would identify skills that they had used in solving
earlier case studies.
Third, the learning environment would foster
opportunities for transformative learning. Mezirow defines transformative learning as a process of exploring,
assessing, and working to change limiting frames of reference and habits of mind (cited in Kasl & Elias, 2000, p.
233). Transformative learning takes place when students elaborate old or learn new frames of reference as well as
transform old or learn new habits of mind. The case studies would stress ethical aspects of the problem. Paine (2003)
listed several motivating factors for the concern for ethics and values: high ethical standards are correlated
with better financial performance, can protect a companys reputation for integrity and social
responsibility, and can promote a world-class organization (p. 4).
In addition to critical reflection about case studies,
students also need to use critical reflection to facilitate a clearer understanding of themselves. Critical thinkers
must know themselveswho they are, what they believe, and why. These prospective managers made decisions based on
gut instinct as they viewed themselves having to make a decision within a limited time frame with only
preliminary information. The following response from a student described this:
Im in a situation, [and] it calls for
an immediate decision. Usually I just depend on my gut instinct. [If] you have a little bit of length of time to make a
decision, . . . I still go with my instinct, but . . . I would use additional resources or textbooks or . . . secondary
information. (Thin, 2001, p. 61)
Exploring gut instinct on an individual or
group basis could shed light on who they are, what they believe and why. By relying on spur-of-the-moment thinking and
gut instinct, students viewed intuition and insight as complementary to critical thinking (Walters, 1990). These quick
responses could reveal their personal values.
We all have in our minds what we think is
right or wrong, so Id probably use that, because someone else might think in a different way. . . . There is [a]
little voice inside everybody . . . intuition is very personal and internal. (Thin, 2001, p. 61)
As students reflect on what they do and think, they can
start to discover their own authentic voice as managers. In dialogue about possible actions to take in their case
studies, students could be asked to reflect on what each of their proposals tells them about their underlying beliefs,
values, biases, and personal ethics. For example, what values are highlighted in this statement from a student?
I wouldnt do it if its going to
hurt somebody or . . . the company, or . . . [the] reputation of the company. . . . But if it was maybe to benefit . .
. me that nobody finds out, maybe nothing big, its not going to affect anything like the business or the people. But,
if it is just something smaller and just affects only me, then maybe [I would do it]. (p. 68)
These beliefs, values, biases, and personal ethics were
derived from their assumptions that were influenced by their upbringings, work and personal experiences, and
educational backgrounds. This students response highlighted this point:
Opinions are just what I think and what I
believe is the best way. You get [values and beliefs] from the way you grow up, the way your life was with your parents
and siblings, relationships you have with people. Add things as you go along. (p. 66)
An idea for teachers who wish to provide
opportunities for critical thinking and transformative learning is to help students know themselves by recognizing and
assessing the assumption(s) they make when they interpret the problem or propose a certain action. Brookfield (1987)
recommends a non-patronizing way of exploring students assumptions by asking for detailed accounts about
students specific experiences rather than asking them to identify the general values and beliefs they hold. Some
examples of questioning follow. Thinking over the past week, was there an action you took that you felt
particularly good about? Tell us about it. What does that incident tell you about your values? As students
compare incidents among themselves, are there some general values endorsed by all? Trust? Respect? Fairness?
Civic responsibility? Others? What and who are the focal points of these values? Themselves as managers, the
organization, employees, customers or clients, or some combination?
Some educators have been able to use the technique of
role-play in helping students learn about themselves as managers. The following quote showed that these students seemed
ready to do this:
I try to put myself in the case . . . like
if I was the manager, what will I do? Or if I was the employee, what will I do? (Thin, 2001, p. 64)
Students could role play managers and employees in a
case such as laying off (firing) employees, resisting bribes from vendors, committing an illegal act such as serving
liquor to a minor, handling inside theft, or keeping irregular inventory records. Asking questions of those who played
the parts to learn each person's perceptions and feelings can provide additional information about the critical
thinking process. The dialogue after the role play would include identification of the ethical principles used in
making a decision. The role-play discussion could start with problem identification and then the dialogue could be
guided toward the questions, Why should managers be making ethical decisions? or Should corporate
social responsibility be promoted and practiced by the organization? Why or why not? What are
the basic principles on which ethical decisions should be made? The ethical philosophy of the organization or the
top management plays a role here also. Students could be asked to analyze and justify an organizations policy and
a managers action in a particular situation. The dialogue would emphasize the why of the action rather than the
action itself.
Dialogues on ethical behavior would promote responsible
thinking, that is, where every decision would be considered in the light of the effects on all involved. This is how
one student described how students were practicing responsible thinking:
I tried to put myself in the position of .
. . protagonist and be fair, equal, be in their place and decide what I will do. . . . If there is some disturbance
between two employees, I try to get a clear picture of both of their sides and the events that led to the disturbances
. . . [and] whether or not they know that it was [the] wrong thing to do. You cant treat two employees
[differently] who do the same thing. (p. 64)
Decisions would be open for critique from different
points of view. Students in the course who had shown an openmindedness to new points of view could lead the way.
Brookfield (1995) suggests that recognizing the
discrepancy between what is and what should be can be the catalyst for the critical journey of finding that what we
believe no longer fits the situations we are in. One students response (Thin, 2001) revealed this:
I certainly would not offer [a] favor to
anybody, and I am not going to accept [favors] from anybody. . . . A favor is to buy me off. . . . I would not accept
anything for me personally. If its something for the business, then I do not see it as a favor, [like if]
it is a promotional effort [that I can use at my place of business]. (p. 68)
As the dialogue continues old frames of reference,
e.g., profit motive, could be questioned, new habits of mind put forth, e.g., corporate social responsibility. The
following questions could be asked: What kind of legal, financial, or psychological decisions am I as a manager
going to make? What kind of rights do I think customers or employees have? What are the
underlying beliefs and values of my employees, my customers? How are their values (such as getting by,
getting the most for their money), different from my values (such as work ethic, profit)?
These types of ethical decisions are often the most
difficult and therefore are given only cursory time in an educational program. But, they are often an important part of
the on-the-job environment. Managers face a dichotomy when trying to be fair to customers and employees while
maintaining quality and costs (for example, food, beverage, and labor) and making a profit. Although most of the
decisions managers make will be governed by established organizational polices, they should be able to assess the
rationale of those policies and if necessary be able to challenge them. In addition, the dialogue on ethical business
practices, because of the much-publicized scandals involving Enron, WorldCom, and Martha Stewart, could easily motivate
students to include the study of ethics in their preparation for becoming managers. The following quote provided
evidence that students were ready for this kind of dialogue:
It depends on the chances [of] you getting
caught! . . . [and] how serious it is. . . . If I know I could get fired for it if someone finds out, I wouldnt
do it. . . . If they werent going to fire me or arrest [me], then I probably will do it just because Id say
that they told me to do it. . . . If it was my job on the line, Im sure maybe I would . . . leave and get another
job. (p. 69)
Transforming personal motives to social motives could
be achieved by seeing the long-term relationship between the interests of all involved (customers, employees,
shareholders, and the organization). Students know that their performance in the workplace will be measured by the
financial objectives of the organization. However, teachers would be pleased if the dialogue reaches an
Aha! moment for at least some students as they see that socially responsible practices and ethical
decisions could result in facilitating the bottom line profit objective as well. A transformation could
take place when students realize that their underlying assumptions, biases, beliefs, and values might not hold true for
the current situation; when they change their way of looking at the situation; and when they find new ways to solve the
problem. The ultimate goal is for the students to incorporate a new way of thinking into their perspective of looking
at their work, life, and society.
Students who can combine the skills of problem solving,
critical thinking, and openness to transformative learning are better prepared to negotiate the changing environments
of todays workplaces. They will be better able to find employment as a manager, succeed in that capacity, and go
quickly up the career ladder. In addition as businesses increase in size and number, as well as become global, it
becomes increasingly important to ask how these businesses affect society. Are business activities beneficial or
harmful? Is the behavior of the managers consistent with basic ethical norms? The classroom described here can provide
a safe environment for students to practice their newfound skills. Students would be introduced to a new way of
thinking about a good corporate image for the business.
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